ODLO reaps rewards

ODLO, the innovative pioneer in technologically advanced sports underwear is reaping the rewards of an intensive marketing campaign in the UK and Ireland.
One of the ranges in the ODLO collection benefiting most from promotional activity is the ‘evolution warm’, underwear for men and women, which, whilst contoured to fit snugly, offers a wonderful sense of freedom of movement. By reducing stitching to a minimum and using the construction principle of 3D knitting technology the climate zones are seamlessly integrated preventing any rubbing, pressure points or constriction. The highly technical, functional material has a soft touch and the odour-prevention fibre ‘effect by ODLO’ fits the body, comfortably, like a second skin and guarantees ideal climate regulation.

Last word with Ian Latham,ODLO’s Country Manager: “Reaction from retailers across the country has been greatly encouraging, especially where the brand has a strong in-store presence. The range has been selling extremely well and we will continue to support the brand with robust consumer marketing and close support for our retail partners.”

For more information, check out: www.odlo.com