Olympic football named ‘The Albert’

Official ball of 2012 Olympics to be called ‘The Albert’

The official football of the London 2012 Olympic Games, to be supplied by Adidas, will be called ‘The Albert’ after a public competition to name the ball.

Submitted by Robert Ashcroft from Long Eaton in Derbyshire, it is based on cockney rhyming slang with ‘Albert Hall’, one of London’s most iconic landmarks, meaning ‘ball’.

Over 12,000 different names were submitted over the 10-day duration of the competition. The football’s design will remain under wraps until its official launch in spring 2012. London 2012 Olympic Football tournament kicks off on July 25, 2012.

Nick Craggs, Adidas UK marketing director, said: ‘We are delighted that we were able to offer the British public the opportunity to name the London 2012 Olympic football, and to receive so many great names.

“The London 2012 Games are becoming synonymous with the East End of London and it was important to us that the name reflected this strong heritage; ‘The Albert’ creates mass appeal to the British public as well as creating global intrigue.”

Paul Deighton, chief executive officer of the London 2012 Organising Committee, said: “It’s fantastic that Adidas involved the public in the naming of this very special football for this very special tournament which will take place across the UK in 2012.”

Ashcroft added: “The name was an obvious choice for me. With London hosting the 2012 Games it made sense to name a ball with the London Cockney rhyming slang heritage.”

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