OutDoor Show has new trade publication

A new trade publication called the Outdoor Handbook 2008 will be released on July 17th, the first day of the OutDoor show in Friedrichshafen. For the first time ever, a handbook will  exclusively present the new products exhibited by the brands at the show in English. On top of this, reports, interviews, and other stories will inform the trade visitor on innovative stores, emerging markets, and alternative concepts from around the world of outdoor business.
Messe Friedrichshafen supports this innovative trade publication, it is therefore the show’s official handbook. Messe Friedrichshafen does not however act as the handbook’s publisher nor does it take responsibility for its contents.
Publisher and managing editor is Markus Huber, a trade press journalist who has covered the outdoor business since 1998 until April 2008 for SAZsport, the German trade journal.
If you’re interested in the publication, contact Markus at: markus_outdoor@t-online.de

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