Polar announces new partnership with England Squash

Polar1Polar recently announced a new partnership with England Squash, becoming the official heart rate partner, providing the professional organisation with Polar products for their coaches and senior players.

Malcolm Douglas, Managing Director of Polar UK said: “Polar has a proud heritage in team sports and we are delighted to be working with England Squash. The innovative technology of the Polar M400 will allow coaches to take their fitness sessions to a new level so that players are fully prepared for match action.”

Polar will also be the title sponsor for the England Squash Coaching & Volunteer Awards, an opportunity to say thank you, raise the profile and reward the great work of coaches and volunteers as well as inspire others to get involved.

Keir Worth, Chief Executive Officer, England Squash said: “We are delighted to have formed this partnership with Polar. These are exciting times for England Squash and we have ambitious plans to grow the sport and develop all areas of it. Player fitness is critical to the game of squash and we now have a means of measuring and monitoring that to support our players. Polar are a world class sports brand and we are excited to be working together with them.”

England Squash coaches and players will use the Polar M400 as a central part of their fitness training, combining the best of GPS and 24/7 activity tracking with advanced sports technology using Bluetooth Smart. The innovative training product provides in-depth planning and analysis with the Polar Flow web service, enabling coaches to follow player progress and get a deeper insight into their performance. By collecting and analysing data during training and games, heart rate based monitoring allows coaches to make informed decisions about their physical state.