Polar to become the Heart Beat of Sale Sharks

Polar have announced a new partnership with Premiership Rugby Club Sale Sharks.

The news means that Polar, specialists in heart rate technology, will provide products to the team as they look to continue their promising start to the new campaign.

Designed with coaches’ needs in mind, the Sharks will use the advanced Polar TEAM² system which allows coaches to gain an insight into the true fitness capabilities of their squad. By setting up players with a chest transmitter belt, coaches are able to customise an on-going training programme to help achieve group and individual performance targets. Whilst the team is out training on the field, coaches can use Polar’s technology to link up each player to the TEAM² system and view essential data about each individual in real time from a laptop or PDA.

By collecting and analysing data during training and games, heart rate based monitoring allows coaches to make informed decisions about the physical state of their players. 

Sale Sharks’ Executive Director of Sport Steve Diamond said, “Partnering with Polar gives our players and coaches the opportunity to use leading technology in order to reach an optimal level of fitness and performance on the pitch. As we strive for a successful season, we are confident that our close collaboration with the Polar team will give us an extra advantage over our rivals.”

Malcolm Douglas, Polar UK’s Managing Director added, “Polar are delighted to be working closely with the Sale Sharks and we hope that our on-going support and technical expertise will give them every chance of success this year. We are widely recognised as being a heart rate monitoring technology leader, giving our brand and product a natural fit to a team performing at the pinnacle of the professional rugby game.”  

To learn more about how the wide range of Polar products and services visit www.polaruk.co.uk