RFE International Munich office to support Central European business


Global sports and fitness company RFE International has formally opened its new office and showroom in Munich to support its central European business. From 23-27 January, customers, partners and staff were invited to its official grand opening to experience product demonstrations, presentations for the year ahead from the company directors and a tour of the facility.

Situated less than thirty minutes from Munich International Airport, just outside the heart of the Bavarian capital, the modernised office offers a closer connection to the adidas Group global headquarters in Herzogenaurach – one of the major brands RFE International is global licensee for.

Dean Jackson, sales director at RFE International commented, “RFE began its EMEA distribution via 3rd party distributors back in 2003 and has grown exponentially since – we now operate in fifty countries worldwide. As a result of our ongoing commitment to the German market, we’ve experienced 30% growth year-on-year so with this upward momentum it was only natural to create a new base in the country to provide the highest level of customer service and support expected by our customers.”

rfe international“The response to the Munich facility from our customers has been fantastic, especially as we are now able to demonstrate our wide range of fitness equipment on-site,” he added.

Anton Blajs, RFE Europa sales manager for Central Europe added, “The opening of a Munich-based office is an important extension of our network to better support our existing customer base and we are thrilled to officially open our doors in this new location. Not only do we have a warm and welcoming space for meetings, but the visual merchandising of our 2016 adidas and Reebok fitness equipment effectively demonstrates best practice for our customers’ own retail spaces.”