Shock Absorber picks up award

Shock Absorber, has picked up another industry accolade for its multi-award winning sports bra, the Ultimate Run Bra, and highly commended for the Active Multi Sports Bra, which was runner up in this category.

The brand was voted “Best Women’s Sports Bra” at the 2015 Women’s Running Awards, the only independent annual awards ceremony, which celebrates the best of British running culture.


The award, presented by athlete and British 1500m Champion, Jemma Simpson, was the eighth accolade for the Ultimate Run Bra, which is specifically designed for runners. The bra is steeped in science and was developed with specialists in breast health at the University of Portsmouth in 2009, where extensive research was conducted to better understand the impact of running on the breasts and body.

Martina Alexander, Marketing Manager at Shock Absorber, said: “Our sports bras are designed to improve performance as well as confidence when exercising and we are very proud to have been voted first and second place in the “Best Women’s Sports Bra” category; we are especially thrilled that the awards are voted by runners themselves”.