Endurance sports nutrition provider Science in Sport (SiS) has been announced as the Official Sports Nutrition Partner for the 2016 Human Race events, the UK’s largest mass participation event organiser.
SiS will provide race-day nutrition to over 75,000 endurance competitors at 55 UK-wide events this year, including the renowned Tour De Yorkshire, Windsor Triathlon and Dragon Ride, the UK’s most prestigious sportive.
Throughout the season, SiS will be on-course at Human Race events supporting energy levels with the GO range as well as providing the REGO range, at selected events, to help promote efficient recovery.
Ashley Read, marketing director for SiS, said: “Human Race is a strong fit with SiS due to its core emphasis on endurance events and SiS’ commitment to supporting endurance athletes. SiS will be providing competitors with products to find and maintain their edge across a number of prestigious events.”
Nick Rusling, CEO, Human Race, added: “At Human Race we focus 100% on our participants and their experience, so the idea that we will be providing them with a variety of credible and proven products to help get them to the finish line at many of our sportive, triathlon and running events in 2016 is very exciting.”