Leading footwear and apparel brand Skechers USA and EB Brands, a top provider of innovative fitness, running and wellness products, and workplace safety equipment, announced that they will partner to launch a full range of Skechers branded running, yoga and fitness products as well as a line of workplace safety gear and accessories.
“We are thrilled to be partnering with Skechers,” said Steven Brigham, chief executive officer at EB Brands. “It’s a timeless brand that stands for fitness and wellness and we are confident we can provide devoted fans with more of the quality products they have come to expect from the Skechers brand.”
The Skechers-branded line will draw on an array of branded assets to help bring the line to life in the look and feel of Skechers. The line will focus on wellness, with products including yoga accessories, personal fitness gear and running and walking accessories. Skechers fitness and wellness products will launch at retail in early autumn 2016.
“We’re excited to be partnering with a company like EB Brands because they have outstanding product development and global distribution capabilities,” said Skechers president Michael Greenberg. “We look forward to expanding the Skechers brand into more product categories that provide our customers with additional ways to boost their personal fitness and wellness. This is a partnership that will utilize both companies’ best assets to ensure our brand shines through with these new product launches.”