SMS Inc appoints new Senior Sports Research Manager

Sports Marketing Surveys Inc. (SMS INC.) has appointed Vikki Zeila to the position of Senior Sports Research Manager, with a particular focus on qualitative research as well as significant experience of large national quantitative programmes.

Vikki Zeila has joined from Ipsos MORI where she was the Associate Director of the National Student Survey (NSS).  She previously worked for the Sector Skills Council for Active Leisure, Learning and Well-Being as the Sports Account Manager, where she provided comprehensive assessments of the current and future skills priorities for the sector and insights to support sporting participation targets.


Managing Director John Bushell said, “Our customers are looking for increasingly sophisticated qualitative research and analysis to supplement the quantitative insight we provide, and adding Vikki to our existing talented team, will ensure we can provide that service”