Sports Marketing Surveys USA. enter partnership with AA Data Company LLC

AA Data is a provider of retail audit sales information to the surf and skateboard industry through its ActionWatch service. AA Data developed proprietary data collection and translation software systems to produce the ActionWatch program

appropriate to maximise efficiencies and improve services to their respective clients.

Cary Allington, one of the original founders of AA Data, will continue running the ActionWatch program in Grass Valley, California. Keith Storey will continue to be in charge of the SMS USA. office in Jupiter, Florida.

“This partnership will allow AA Data to continue to grow and improve our ActionWatch retail audit as well as offer more services, based on SMS USA experience, to our existing and new clients. We will be able to significantly expand our reach in the surf and skate industry,” said Allington.

”We are very excited about this partnership as it will allow us to implement AA Data’s state-of-the-art retail audit software to enhance our product offerings in both our Tennis and Running Store Audits. We also will have the capability to expand into other categories in need of better retail information,” said Storey.

“Bringing the expertise of AA Data Company and Sports Marketing Surveys USA. and INC. together will enable additional analysis, speed of reporting and extension of retail audit analysis across sports categories. It is an exciting initiative which we look forward to building on,” said John Bushell, managing director of Sports Marketing Surveys Inc..

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