Strava relocates European headquarters and appoints new VP of marketing


Strava, the social network for athletes, will relocate its European operation to Bristol, in conjunction with new staff hires and a new board appointment. The international team is set to double in size as Strava upscales to manage and accelerate growth.

The social network has seen strong growth in 2015 Strava Gareth_Nettleton_Profile_Stravaglobally and new hires in the positions of Spain country manager, Brazil country manager and Australia country manager will help further accelerate growth in other key focus areas.

Gareth Nettleton, formerly director of International Marketing for Strava has been promoted to VStrava Sarah_Robb_O_Hagan_Profile_StravaP Marketing and will direct all global marketing activities for the company in the US, Europe and Rest of the World. Sarah Robb O’Hagan held senior leadership roles at Virgin, Nike, Gatorade, and Equinox and now joins the Strava Board.

Mark Gainey, CEO of Strava, said: “We’re thrilled that Strava continues to grow across the globe and our new European base and expertise in new territories is a key part of our journey of expansion. While many of our athletes worldwide share some of the same goals, we ultimately want to get closer to our members in the areas where Strava is growing rapidly so we can better serve them on a local level.”

On the appointment of Gareth Nettleton to VP Marketing, Gainey added: “Gareth has already led the marketing strategy for Strava in Europe and has more than proved himself to be a key figure in the growth of Strava globally. Sarah is a brilliant addition to the Strava Board because of her vast experience in the sports and fitness sector and her industry-renowned leadership and creativity. She joins a varied and committed team who are integral to driving Strava forward.”