Target causing POWER surge in darts market

At a launch at the historic Victory Services Club in London, Target Sports announced the exclusive licencing rights for Phil ‘The Power’ Taylor darts products worldwide.

The partnership has been signed for an initial five years. During that time, Target will manufacture and promote all darts products bearing the name and/or image of Phil Taylor and Taylor will promote Target as the exclusive rights owner worldwide for his products.

Garry Plummer, managing director of Target Sports, said: It is absolutely right that Phil Taylor should be joining fellow 2014 Premier League competitors Dave Chisnall and Adrian Lewis here at Target. Phil’s winning mentality reflects Target’s uncompromising desire to be the best brand in the world.

“Phil understands this and I think throwing Target’s darts gives him the best opportunity to continue winning trophies for years to come.”

“I feel that Target is the right company to push my career further and maybe improve on all of my achievements so far,” commented Taylor. “I am really looking forward to the next five years with Target and plan to concentrate solely on winning tournaments during that time.”

When speaking to SGB, Taylor was enthusiastically confident that he has a few more years left in the game despite his advancing years:

“I have just returned from a three week sabbatical where I have lost two stone. I am feeling great and I can’t wait for the Premier League season to start.  I have committed to five years at Target and I feel like I have so much more to give. After five years the PDC will have to install a chairlift to get me to the stage but I’m confident that with Target’s support, I’ll be winning a few more tournaments yet!”

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