Top running brand launches new line of footwear

Saucony is set to build on its unprecedented success in 2007 with its Spring 2008 range. Featuring a new top-end shoe and, for the first time, a comprehensive spikes range, Saucony is launching an impressive lineup of shoes, securing its position as the No. 2 brand in UK specialist stores.
For the top end of the market, the company is introducing the ProGrid Paramount. Already receiving positive feedback from retailers, the Paramount has unique ‘Comfortemp’ technology in the upper, which regulates the temperature of the feet in the shoes, depending on whether they are above or below 82ºF (28ºC). Available in the shops from December, the Paramount retails at £110.

Comfortemp is a non-woven material, comprising temperature-balancing microspheres which, when the foot warms up to 82º F, creates a pleasant cooling effect. When the foot temperature drops, the microspheres then release the stored heat. This technology ensures that runners are kept at a temperature they find comfortable for longer periods.

Demonstrating its commitment to running, Saucony’s spike range includes a high quality long distance spike, as well as a mid-range spring and middle distance offerings. Also in the Spring 2008 range are enhanced versions of Saucony’s Performance shoes, the Triathlon-inspired Type A and the top selling racing shoe, the Grid Fastwitch.

With new colours for its Triumph shoes on sale from this week and an order book for Autumn 2007 up over 30% on last year, Andrew Sainsbury, managing director of Saucony, says: “Our strong performance comes on the back of the success of the Triumph 4 and Omni 6 launched earlier this year. The quality and popularity of these shoes in particular has cemented our position with UK specialists, and we are delighted to have seen this growth with them. For Spring 2008, without question, this is the strongest line up of shoes we have ever had. Retailers are impressed with the addition of the Paramount, and we are pulling out all the stops for a November launch.”

He continues: “The inclusion of a Spike range marks us out as a ‘complete running company’, which reflects our support of the sport at all levels.”

www.saucony.co.uk

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