Triathlon Industry Association launches annual Triathlete Survey

The Triathlon Industry Association (TIA) has launched its second annual UK Triathlete Survey to understand the commercial impact of triathlon amongst the UK multisport community

Last year’s inaugural study, the most comprehensive research study ever undertaken of the British triathlon community, gathered 3,500 responses to provide an unprecedented depth of insight into the trends affecting one of the fastest-growing participatory sports.

Triathletes completing the survey will be rewarded by TIA’s fifty member companies, which bring together event organisers, equipment manufacturers, tour operators, retailers, distributors, and media. As well as helping to steer the future growth of their sport in the UK, respondents will also have a chance to win one of 160+ prizes donated by TIA’s members.

The prizes on offer, with a combined value of £7500, include a week’s stay at Club La Santa in Lanzarote, £1000 worth of Huub merchandise, a signed copy of the Brownlees’ ‘Swim, Bike, Run: Our Triathlon Story’, free event and show entries, magazine subscriptions and a whole host of gear, including wetsuits, helmets, tri suits, running shoes and sunglasses.

With Non Stanford and Jodie Stimpson finishing first and second in this year’s women’s World Championship and the Brownlee brothers still an ominous force on the men’s circuit, Britain’s elite role models are the envy of every other sport, and provide a fantastic platform for the continued growth of triathlon in the UK.

TIA co-chairman, David Townsend of TCR Shows comments: “Our sport continues to go from strength to strength thanks in no small part to the momentum provided by on-going British success on the world stage. TIA is dedicated to making sure the business of triathlon grows in equal measure, and gathering this data provides the sport’s key stakeholders with the intelligence they require to deliver on-going improvements across everything we do.”

The study will be undertaken on behalf of TIA by MultiSport Research. Managing Director, Gary Roethenbaugh is excited to build upon last year’s findings:

“Having previously been deprived of any meaningful data about participation, expenditure and demographics, the industry has embraced this initiative wholeheartedly, as evidenced by the amazing prize pot we have put together for this year. The deeper our understanding of the triathlon population, the better we are able to improve the sport for all.”

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