Volkswagen invests in darts

James Wade and Mark Webster sign sponsorship deals with Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles has signed sponsorship deals with leading darts players James Wade and Mark Webster.

The pair, both playing under the PDC banner, have signed 12-month sponsorship packages with Volkswagen Commercial Vehicles.

Wade is currently ranked number three in the world, while 13th-placed Webster reached the semi finals of the 2011 World Championship.

The pair squared off yesterday on the first day of the 2011 Premier League tournament, with Webster beating Wade at London’s O2 arena.

Wade said: “It shows how popular darts is becoming when a major global company invests in the sport.”

Webster added: “This is a leading sponsorship deal and means I can concentrate on my goal of reaching world number one.  Volkswagen vans have a superb reputation for reliability, strength and success, and these are qualities that I aim to bring to the oche, during the sponsorship and beyond.”

Volkswagen said the rising popularity of darts, thanks to increased coverage on TV, makes it a perfect vehicle for raising awareness of its brand.

Volkswagen Commercial Vehicles’ head of marketing David George said: “This is a new and exciting arena for Volkswagen Commercial Vehicles.  As an ex-mechanic and plumber respectively, James and Mark are both perfect ambassadors for the brand.

“With significant television and live audiences, darts is a great platform to continue raising awareness of our commercial vehicles brand. Everyone at Volkswagen Commercial Vehicles will be hoping James or Mark can claim the Premier League and many other trophies in 2011.”