About Us

Sporting Goods Business - SGB Sports and Outdoor

Datateam’s SGB Sports and Outdoor is aimed at everyone involved in all aspects of sports business.

Each month SGB Sports and Outdoor brings its readers up-to-date on news and trends – from core sports trade to action sports and emerging style.  It offers editorial integrity with up-to-the-minute information for retailers and brands to keep a watch on the market. What's more SGB Sports and Outdoor now has clear sections to meet the diverse needs of the modern sports industry!

Sports Business keeps you informed with international news, trade shows, marketing influences and in-depth talk from top names.

Sports Retail is the section for the traditional sports market – with regular sport focus items and product launch information.

Sports Active covers the action and lifestyle sectors for those involved in skate, surf, snow or bikes, through to active lifestyle interests such as pilates, yoga and wellness.

Sports Style takes in trends, creativity and influences from catwalk to high street, for those in the business of understanding sports fashion.

Sporting Goods Business - SGB Golf

SGB Golf is one of Europe’s leading golf trade magazines and has a reputation amongst retailers, manufacturers and distributors as being topical, informative and an invaluable all-round business tool.

It was launched in 2001 by Maidstone-based Datateam Publishing; a company with an already strong reputation in the sports trade as the publisher of SGB Sports and Outdoor.

SGB Golf covers all the latest news in the golf market on a monthly basis – whether it’s a hot new driver from TaylorMade, a significant company buyout, or news of an exciting new brand hitting the market.

In addition, the magazine runs features every month targeted at different sectors of the golf market. Whether it’s apparel, drivers, irons, bags or trolleys, SGB Golf will give you the low-down on the products that really matter.

SGB Golf also features interviews with some of the industry’s key players whether they are the managing director of a key brand, a one-man operation producing a revolutionary new product, or a highly successful golf retailer.

SGB Golf is also widely regarded as a perfect advertising tool for the European golf trade.  Companies wishing to get their message across to the industry regularly choose to do so through SGB Golf’s advertising pages, as they can be sure that they will communicate with the right people at the right time in the right way.

SGB Golf has quickly established itself as a ‘must-have’ publication for anyone seeking to make a success of their golf business in the UK and across Europe.