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For those that are not already familiar with it, the Snowsport Industries of Great Britain (SIGB) is the trade association for skiing and snowboarding. Led by a 14-strong committee, the SIGB currently has 215 member organisations from the retail, supplier and travel sectors of the industry. Some exciting changes to its annual trade show, all of which are designed to reflect the constantly evolving business needs of new and existing exhibitors and visitors have been announced. SGB UK explains all...
What's in a name?
Soltex has been re-named 'Slide' - a word full of positive connotations in the world of snow, water and board sports. It also signifies the fastforward motion that drives the action sports and street-wear industries forward said organisers.
Quality not quantity
A shorter, three day format between 18th and 20th February will compact the show's features, creating it is hoped, a more vibrant exhibition in keeping with the brands that make it. In addition, its new floor plan will house pre-built booths with neutral backdrops and lower walls. This re-design will allow visitors to view the show in its collective yet contrasting entirety, whilst enabling exhibitors to make their stand investment a much more cost effective one.
An essential event for retailers and media, Paul Hallinan, president of the SIGB commented: "We have run a very successful show for many years but you don't continue to be successful standing still. These major changes to the show merely reflect the fast-changing environment in which this industry thrives and we are proud to be so pro-active in re-launching our industry show".
Keeping the good stuff in
Some key features of Soltex have, however, been maintained in Slide - including its location at the G-Mex in the heart of Manchester, and its continued organisation in the hands of Rare Management. Profits from the show will continue to support the snowlife.org.uk programme of events, including its website and booklets aimed at promoting skiing and snowboarding to the wider public.
More fun in different packaging
Re - packaged as a brand new trade show aimed at action sport and street-wear retailers, all the must-have brands will be exhibiting their Autumn/ Winter 2008 collections, along with a plethora of upstart brands aiming to make a mark on the snow, in the water, in the parks and on the street.
From retailers interested in action sport, free sport and street wear, to specialist ski and snowboard retailers, skateboard, water sport, outdoor and sport retailers, visitors are expected in their multitudes.Media interested in these sports and the lifestyle they inspire are also urged to attend.
Companies flock to sign up
The changes made to Slide have clearly been well received, as by the end of November last year, over 90 companies had already signed up to showcase their products and services. The meeting place in the UK for the snowsport and outdoor industries, big name brands such as Vans, Rossignol, Saloman and 32 Snowboard Boots will exhibit at the new and improved show. Alastair Moodie, marketing director, AMG Group said: "Slide represents the perfect platform to showcase our two snowsport brands, Rossignol and Phoenix, to key retail buyers and the media.With so many diverse brands under one roof, Slide offers an enjoyable working environment for both exhibitors and visitors and takes place within a fantastic venue that offers easy access. Slide has been a great success for us as it has given us exposure to lots of new retailers as well as well as reinforcing links with existing customers."
Freshers take the stand
The Fresh Brands Section will feature some of the hottest new brands to hit the market. Oliver Hermon-Taylor managing director of Moah commented: "Moah is an up and coming, British, snowboarding outerwear label and we have chosen to exhibit at Slide in February 2007 because we believe it to be the best platform for us to reach our targeted retail partners and build the profile of our brand in the UK.We also hope to gain valuable exposure for the 1% For the Planet organisation of which we are a member." Alongside Moah, companies such as Brenda Sport and Fireskin also join the show for the first time.
Anyone who’s anyone will be there
From Animal to California Pro, Dark Summer to DB Leisure, Orion to G-Force and Dynastar, Slide promises to be a breath of fresh air to exhibitors and visitors alike. Over 130 exhibitors and more than 500 brands are set to take Slide by storm.And of the 2,500 visitors expected, 75% of these will be buyers. Taking place in a single hall, with 10,000 sq m of products up for perusal, this is not a show to be missed. Long-term exhibitor at the Show, Denis Broder of Thaw endorses this view: "The new format sounds good and the new name expresses the modern snowsport terminology - establishing a fresh approach for both exhibitors and retailers".
"In addition to the 140 plus stands at Slide, there will be various features and special areas that make the show unmissable” said the SIGB. Just one of these is the business and web lounge, a place where visitors can plug in their laptops, consider their orders, plan their time at the show, or meet with colleagues. The wifi point will allow access to emails so visitors can keep in contact with the office/shop, or colleagues that are not at the show. There will also be a free hotspot close to the bar.
You do not have to be a member of the SIGB to attend SLIDE - it is open to all trade visitors. Leslie Beck of Rare Management told SGB UK why the independent retailer should attend the show: “Slide is the chance for independents to see full ranges all under one roof. This is the best way of making comparisons in a good environment, under good lighting – something that can’t be achieved when a sales representative comes into the shop with a few samples in a bag. Retailers can make a much more informed decision at a show like this”.
For more information or to book tickets visit www.slideuk.co.uk
