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A SPRINGBOARD FOR THE REGION
Having established a platform for the international sports equipment and fashion sector in 2005, ispo Russia has developed into to the most important sports equipment event for Russia, Eastern Europe and Central Asia in less than two years, generating a new impetus for the region. The stage is now set for the show’s return from 19-22 February 2007 at the Crocus Expo Centre in Moscow
Covering 11,500 square metres, visitors to ispo Russia can expect to see around 300 brands from the outdoor, board sport, team sport and running arenas as well as current products from ski, fitness, bikes and racket suppliers.Apart from Blizzard,Craft, EKE,Head, Joy Sportswear and Kiltec, brands like Mammut,MDC Sportswear,New Balance, Salewa,Tao Technical Wear,Tatonka,Tecnica, The North face,Trespass Viking and X-Socks have already confirmed participation. In contrast to ispo in Munich, the Moscow event is open to sport consumers too for the last day of the fair.
Congress Programme
A congress programme has been put in place to help participants get to know the special character of the Russian market, to make contacts and get started successfully in business together. From 20th-21st February 2007, the ‘Third international Football and Financial Conference’ will take place. Under the title “Global Sponsoring in Professional Sport”, subjects like successful strategies and top directors and executives from European football along with marketing specialists from high-ranking sport organisations and large companies such as Deutsch Telekom discuss the prospects of sport sponsoring. The first day’s speakers – including Lothar Matthaus, Germany’s former record-breaking footballer – will mainly be attending to the topic of football sponsoring. A mixture of contributions on promotion strategies in moor sport, skiing, ice hockey, handball and basketball will take place the following day. Andrev Simonov, marketing director of FC Dynamo Moscow will present the discussions, with organisers expecting more than 500 participants from the international sports sector.
Health and happiness
New at ispo Russia is the ‘Health and Happy Fitness Zone’, which is presented by the fitness and wellness community.Apart from making training equipment available to improve physical fitness, massages, yoga and relaxation exercises will be offered alongside anti-stress and regeneration programmes, topped off with tantalising wellness drinks mixed at the ‘Fitness Bar’.
‘Fitness Day’will take place on 21st February,with visitors being offered the opportunity to take part in fitness programmes led by professional trainers. The professionals will be demonstrating their own ability in various performance shows.A high quality seminar programme will accompany the individual events of the fitness and wellness community.
Ispo Russia offices are situated in 32 major cities around Russia, Kazakhstan, Belarus and Ukraine. Each office studies regional market developments, maintaining daily contact with key buyers, matching them with exhibiting brands.
