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Undercover story will hold audience captive
Leading manufacturer of technologically advanced sports underwear, ODLO is reaping the rewards of an intensive marketing campaign in the UK and Ireland.
One of the ranges in its collection benefiting most from promotional activity is the “evolution warm” underwear for men and women, which, whilst contoured to fit snugly, offers a sense of freedom of movement.
By reducing stitching to a minimum and using the construction principle of 3D knitting technology, the climate zones are seamlessly integrated preventing any rubbing, pressure points or constriction. The technical, functional material has a soft touch and the odour-prevention fibre “effect by ODLO” fits the body like a second skin and guarantees climate regulation.
Ian Latham, ODLO's country manager commented: “Reaction from retailers across the country has been greatly encouraging, especially where the brand has a strong in-store presence. The range has been selling extremely well and we will continue to support the brand with robust consumer marketing and close support for our retail partners”
