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It’s so in vogue
Nordic Walking has taken a significant step in developing its position in the market by securing a deal with one of the leading running stores in the country, Up and Running, to carry Exel Nordic walking poles. Commenting on the arrangement, Francis Mitchell of Nordic walking UK, Exel's sole distributor said: “This agreement with Up and Running goes a long way in underpinning Nordic Walking's fastgrowing appeal as a recreational physical activity.”He added: “Nordic Walking is simple to master.
It is a great social exercise, improves the body's overall condition, health and well being. No wonder it has taken the country by storm.”
In reply Jonathan Midwood Up and running General Manager said: “We are delighted to be distributing Exel Poles on behalf of Nordic Walking UK.We have seen the rise and rise of Nordic walking and believe it is here to stay as an extremely popular exercise regime”. He summed up “Physical exercise is playing an ever more important role in people's lives. Here's an opportunity for everyone to have fun and a full body workout at the same time. This spells good business for us”.
