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Advertising push worth it
Saucony has seen a sharp increase in sales across the country, thanks to its current UK advertising push in support of the brand's multi-million pound global ProGrid launch. ProGrid, a development of the company's much acclaimed Grid protection is designed to noticeably improve the cushioning qualities in its premium range of running shoes.
Commenting on the success of the launch campaign, Jonny Quint, Saucony's brand manager, said: “The interest stimulated by the effectiveness of the campaign caused us to sell out of product and forced us to fly in extra stock to meet demand. This is a tremendous position for the brand to have reached and a genuine reflection of all the efforts put in by the entire team here.”
