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PROMOTING HEALTH BENEFITS
In other news, following last month's release of results from Sport England's Active People Survey,which reported that swimming is the second most popular participation activity in England, two of the top names in the industry have announced an exciting three-year partnership agreement. STA (The Swimming Teachers' Association) and Aquasphere UK will work together to promote the benefits of swimming for health and fitness.
“This is great news for both STA and Aqua Sphere” said Operations Director, Steve Franks.“By combining forces we will be able to share our distinct areas of expertise for the future growth of both companies. In addition, our development officers will be able to work with Aqua Sphere's own field sales force across the UK to reach more customers and further promote our joint offer.”
The Aquasphere brand is one of the UK’s fastest growing swimming equipment providers, and its dedication to new product innovation was underlined at the 2006 Sport Industry Awards when its Eagle goggle was awarded ‘Best Designed Sport Kit’ in a very competitive category. Aqua Sphere is the first swimming brand to recognise the position of the STA as one of the “UK’s leading QCA accredited awarding bodies within the leisure industry.
Aquasphere’s sales and marketing manager,Martin Newton said: “We are proud to have signed this exclusive partnership with STA.We pledge to lend our retail expertise to STA for the continued development of its popular online swim shop and support to its members. In return, STA’s reputation as an opinion leader and authority in water safety and related activities will assist Aqua Sphere with our planned marketing communications initiatives”. For further information about the STA visit
