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INCREASING BRAND AWARENESS
Sugoi Performance Apparel is pleased to announce the appointment of Robijins B.V. as its new sales agency for the Benelux markets.As one of the leading importers and wholesalers in the outdoor sports products market, Robijins will be responsible for the initial sales to and servicing of traditional sports, triathlon and running outlets in the Benelux.
The bicycle orientated apparel line will be launched to dealers at the end of 2007 with the Spring 08 collection.
“Sugoi has a strong brand reputation and we are sure that we can significantly increase brand awareness and sales in the Benelux”, said Marco Robijins.
Robijins is currently presenting the Fall 2007 collection to dealers.Guy Otten will be responsible for Luxembourg, Belgium and South of the Netherlands, whilst Dennis van der Gronden will cover the Northern part of the Netherlands.
