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Touching base

Published: 
01 February, 2007

The Rugby World Cup (RWC) is the third largest commercial sporting event in the world (after the Olympics and Soccer World Cup). For Canterbury of New Zealand, 2007 is a huge year with five of the twenty teams competing wearing the brand (See top right).

With rugby popularity at an all time high, sales and demand for other rugby apparel is also strong. Particularly so with Canterbury BaseLayer, a growing product sector which Canterbury leads.

Canterbury BaseLayer is available in two product lines: BaseLayer Cold garments, which insulate athletes in the coolest of climates; and BaseLayer Hot , which keeps athletes cool in the hottest temperatures. Both products feature the company’s moisture transport system, which ‘wicks’ sweat away from the body, keeping the body lighter and cooler during high intensity training and performance. Designed to be close to the skin, Canterbury BaseLayer is skin-tight yet flexible, allowing full freedom of movement.

The Canterbury BaseLayer range also includes dedicated ‘compression’ garments. Canterbury Compression BaseLayer supports and promotes muscle alignment,which significantly prevents muscle fatigue from lactic acid buildup, aiding quick recovery.

www.canterburyNZ.com






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