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Undercover at ispo
ODLO reported a strong and encouraging reaction from retailers, especially new customers at ispo this month.
Commenting on a highly successful show, Ian Latham, Odlo's country manager said: "Although our stand was considerably bigger than last year it still didn't seem big enough to accomodate everyone, significantly British customers whose interest in the brand has grown dramatically over the past year."
He continued: "We were delighted to see how existing customers seemed to be referring us to other retailers which we believe endorses our strategy of supporting independent specialist retailers as we build distribution in the UK and Ireland."
Ian added: "Whilst the colour theme, which we see as a compelling feature of our running wear drew great attention, our underwear is certainly making its mark as it gains in popularity. Our undercover story, you might say, is well and truly blown".
