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Football to benefit from partnership
Nike has announced a partnership with UEFA whereby it will provide the official match ball for the UEFA Cup and UEFA Super Cup competitions for the next three seasons.
“We’re delighted to partner with UEFA and to be providing our match ball technology for the UEFA Cup from the Quarter-Finals onwards for the next three years”, said Nike EMEA Sports Marketing Director Jonny Nye.“The final in Glasgow this year promises to be a special event and we’re confident this will be the start of a mutually beneficial agreement between ourselves and UEFA.”
Philippe Le Floc’h, director of marketing & media rights at UEFA said:
"We are happy to welcome Nike to the UEFA family.We're especially pleased that we have one of the worlds leading sports marketing companies supporting the UEFA Cup. Together with Nike we hope that this partnership will raise the prestige and the profile of the UEFA Cup around the world".
