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Making waves
For those looking for fresh surf, skate & street lines, as well as hardware and funky accessories a visit to Surf Shop 2007 will be time well spent. Following the Watersports Company exclusive deal to distribute Firewire in Europe, Surf Shop 2007 will be the first opportunity to see Firewire boards in the UK.
Other highlights come from Reef with its new full swim, sportswear and footwear lines for girls and Extreme Raw State with its Ex RawState footwear range. Both are among a number of brands launching their new lines and collections first at Surf Shop.
One of Europe’s leading trade events for the board sports industry, Surf Shop 2007 welcomes over 300 brands such as Mambo, Saltrock,Billabong, Chiemsee, Da Kine and O’Neill wetsuits, all showcasing their collections alongside independent brands and first time exhibitors such as Chupa Chups,Gravis and Onfire.
With so much to see at Surf Shop 2007, visitors can put their feet up and take time out in the themed Pavilion Café sponsored by Wavelength, or take in one of the live outdoor skate demos by Street Surfing.
Ideally located at the Westpoint Exhibition Centre, Exeter, Surf Shop 2007 is the only dedicated trade event for the board riding industry to be held in the UK. For more information about registering for free,who’s exhibiting, latest updates and how to get there visit www.surfshopexpo.com.
Time for a good shop!
A new British Surf wear brand named Boohai, launched this year, is all set to take on the big boys in UK and global surf wear at surf shop.
Clemmie Benwell a contributor to the refreshing designs of Boohai commented:“We have aimed to introduce a tight range that is colourful, playful and practical. Each item of clothing maintains high quality to ensure consumer appeal.”
New UK company fffrozen has just launched a spanking new range of really quite exciting fragrances and colognes for 15-24 year olds. Developed by a master perfumer whose client list would make celebrity magazine editors drool, those lucky enough to be under 25 can now get their mitts on high-quality and long-lasting fragrances without breaking any piggy banks.
FIREWIRE Surfboards is finally coming to Europe, and the first opportunity to see them will be at Surf Shop. There has been a massive buzz surrounding the boards due to its radical performance enhancing features, and also they are more durable and environmentally friendly than traditional boards.
The Watersports Company (distributor of Reef for 20 years) has signed an exclusive deal to distribute Firewire in Europe, and will debut the first range at Surf Shop.
Meanwhile, the new Ollypop towel range includes the ‘Girlpop’ – a funky new towel designed specifically to appeal to the growing band of surf girls, and the ‘Grompop’ for kids. Also available is the 'Original', which is an updated version of the towel Olly took to the Dragon’s Den; see it at Surf Shop.
Plain Lazy has designed one of the funniest core ranges to date for spring/summer 08,with unique, bold and original design. The progressive range, called the ‘Sofa range’,will be uniquely familiar. These high quality garments will feature some of Plain Lazy’s famous designs with a bit of a twist. The Lazy Lady range, for the first time, rivals her older brother,with its more ladylike approach to laziness.
Reef is thrilled to officially announce the launch of its girls’swim, sportswear and shoes. Catapulting Reef to unprecedented heights, the Reef brand’s first head to toe program for girls will first hit retail in early 2008. See the Reef brand’s first head to toe girls program this summer in the UK only at Surf Shop.
Ruby Rocks had a phenomenal debut and is going from strength to strength, the eclectic and eccentric styling is now carried over to her new sister brand Ruby Blue, a denim range designed by the gorgeous godfather of denim Sebastian Coles.
Saltrock customers said Saltrock gear was great for hot young surfers,with a hard edge and striking graphics, but that there was nothing for the mellow guy who’s been surfing for 20 years and wants a more low-key look. Saltrock listened and the Platinum Range was born.
The Platinum Range has turned the classic Saltrock look on its head. With a subtle, soulful approach in an overcrowded market with more and more brands shouting to be heard, Saltrock aims to provide both the Saltrock faithful and a brand new audience with an alternative to all the hype.
Also, you can’t have missed the fact that Stand Up Paddle Surfing (SUP) has arrived in the UK. Starboard, one of the key brands behind the promotion of the sport in the UK and globally will be presenting its dedicated range of SUP boards at Surf Shop.
The new Ex RawState footwear range to be launched in the UK at this Surf Expo,will give the customers a true flavour of what the brand has to offer now and the development of technical product for the autumn winter range in the near future.
Area’s such as skate, surf, rugged outdoor and an urban look are covered offering individually designed and unique product. There has been an outside influence in design incorporating what could be a first with a graffiti influenced range of product adapted to footwear; two artists having had their work translated into shoes.
This season Trespass has introduced a vintage range – called Life. Life is about ‘laid back cool’.When the sun goes down, its classic tees combined with vintage look pants and applique hoodies will take you from the beach to the chilled out evening in comfort and style.
Who said fashion and sun protection wear don’t mix? Jakabel’s fabulous new sun protection range for kids just got funkier - new bright designs for 2007 mean the kids will just love wearing the range and they’ll look great too.
Made from easy-to-wear lightweight comfortable nylon Lycra with a protection of UV50+, the new range will help keep young skin protected in and out of the water all day long. Check the range out in full at Surf Shop!
