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Pushing the boundaries
Elan has announced the official launch of Artec Snowboards as an independent snowboard brand focused on pushing the boundaries of freestyle snowboarding technologies and designs.
Originally conceived in 2004, The Artec Project by Elan began life as a sub-series of Elan Snowboards. Over the course of the last three years, The Artec Project has won over the critics, picking up several awards in recognition of triumphs including the patented Omega Sidecut and Artec Blueprint.
Artec's gathering momentum, a steady growth in popular demand and key personnel additions have made the next step in the project's development both exciting and inevitable. The time has come to launch Artec Snowboards in its own right as a standalone brand.
The 08 collection, available fall 07,will feature eight models to meet the demands of a wide range of freestyle riders, including the Gabe Taylor Pro series, the Laura Hadar-endorsed Vixen and the ground- breaking 4.1 boasting its asymmetrical Omega Sidecut and twin design characteristics.
