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ODLO RISES WITH PHOENIX FOR SPONSORSHIP TIE-UP
ODLO the specialist functional sports underwear and running apparel brand, has teamed up with Phoenix, the exercise professionals who operate an exclusive personal training service where they visit clients on branded motorbikes across London as well as being based at 37 Degrees, one of London’s newest and most exclusive health clubs.
Commenting on the sponsorship arrangement, Ian Latham, ODLO’s U.K. country manager, said: “We are delighted to be associated with Phoenix. They are a highly motivated and professional team and will make ideal ambassadors for the brand. The exclusive environment in which they work matches the brand’s premium profile perfectly.”
In reply Rob Burr, a leading member of the Phoenix Team, said: “The ODLO brand is the essence of what we see as uncompromising quality, style and innovative strength; features that reflect well and with which we are more than happy to be associated.
