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Complete football resource strides forward
With the new football season upon us and the peak time for sales of both new team kits and individual player needs, Uhlsport has successfully kicked off the new season with demand across a number of football categories as it becomes recognised not only as a brand leader in goal keeping gloves, but also as complete football brand.
A good example is in team kits and training wear, the promotional offers on both Stream and Equipe supported by special team promotional leaflets has captured the imagination of both teams and retailers as a great value offer.With Espanyol sporting the uhlsport logo in EUFA cup final it added a lot to the brand’s visibility on team wear. Further marketing on footwear and shin guards has also helped bring Uhlsport to the attention of outfield players as well as goalkeepers. The launch of the top of the range Kikksokke football boot with a £150 retail price tag has spearheaded the range of Uhlsport boots and a special consumer offer of free training wear worth over £50 with every Kikksokke purchase is a compelling offer that goes through the first months of the season and is linked to a special micro website www.kikksokke.com
Colin Hay UK sales manager commented: “We are very pleased with our progress in both reinforcing our position with goal keeping products but also becoming a credible total football resource and the response to our team wear offer and individual products like shin guards and boots has been very encouraging as has the support of some specialist retailers.“
goal keeping of course continues to go from strength to strength with introduction of several new glove styles including special roll finger models including the very popular Chimera design that will be worn by Rangers and Scotland goalkeeper Allan McGregor who has signed a 3 year deal to wear uhlsport gloves, football boots and shin guards and who joins other Scottish Premier League keepers Jamie Langfield of Aberdeen and Motherwell’s Graeme Smith using the Chimera style glove, a style also favored by Australia’s Marl Schwarzer of Middlesbrough.Whilst the new Cerberus design will be sported by Premier league and Championship keepers Jussi Jaaskelainen of Bolton Wanderers, Carlo Cudicini at Chelsea,Wolves under 21 International Matt Murray,Mart Poom ofWatford and Boaz Myhill of Hull City. The complete Uhlsport range is featured in a comprehensive football catalogue.
Contact: 0161 955 4386 or sales@uhlsport-uk.co.uk
