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AMG appoints new BDM
Outdoor, snowsport and footwear equipment supplier AMG Group has appointed Andy Riley as Business Development Manager for the company’s outdoor and snowsport division.
Andy joins AMG Group after a short break from the industry and with a wealth of experience gained during his successful 10 years at Helly Hansen as Sales Director, he is keen to get back to what he knows and loves.As an outdoor enthusiast,Andy has a place in the Lake District and enjoys taking part in a variety of outdoor activities such as walking and trekking.
Based in Warrington, he will now take responsibility for developing AMG’s customer base and he is looking forward to helping the business grow its Vango, Force Ten, Lichfield, Trangia, Storm,Wayfayrer, Rossignol and Phoenix brands.
Commenting on the appointment, Steve Stretch - AMG Group Sales Director for outdoor and snowsport said: “Andy's appointment to the AMG Outdoor Team demonstrates our continued commitment to the industry and will help to facilitate our strategic plans for the AMG brand portfolio.
“I am sure Andy’s experience and enthusiasm will further strengthen our sales team and brand positioning in the market.”
Andy Riley added: “ I’m very excited to be joining such a well respected company with some very impressive brands and I’m looking forward to working with the whole team to further develop AMG's outdoor division.”

















