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Vans launches new campaign
Established in 1966 by Paul Van Doren,Vans has always been at the forefront of shoe design with the ‘sticky’ waffle sole at it’s core. From these humble beginnings as a hand made shoe company,Vans has risen to become a worldwide dominant force in the footwear and freesports markets, making it the brand of choice for the contemporary consumer seeking action sport and lifestyle footwear.
Vans moved towards a worldwide distribution in the early nineties, and began to sell significant volumes of footwear in UK and Europe, followed by a successful clothing line launch in 1999 and a technical snow outwear collection which cornered that market with its release in 2006.
The creative will feature across a range of magazine titles, as well as an extensive National outdoor campaign on the London Underground, Glasgow Metro and nationally placed billboards across the high street. The aim is to support current retailers with a more mainstream presence and increase brand awareness with consumers.Visuals include the legendary waffle sole, checkerboard Slip-On,Authentic,Half Cab, Sk8 Hi and Chukka boot, all of which come together to illustrate Vans’ extensive and variable history and remind everyone that Vans is the original, since 1966.
