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Cycling holidays on the rise
Recent research from Mintel shows that a significant percentage of British holidaymakers are choosing a cycling holiday instead of the traditional package tour.
In 2006,Mintel's figures state that £120m was spent by the British on dedicated cycling breaks, with 450,000 taken over the year. Some operators apparently reported an increase in bookings of up to 30 per cent on 2005.
Research shows this is merely the tip of the iceberg, however, as MINTEL estimates a further 2.25 million holidays taken by Brits last year included some kind of cycling adventure, such a day's bike hire or a mounted city sightseeing tour.
"Britain is becoming a nation of cycling enthusiasts. Cycling has been given a new lease of life by recent environmental issues, such as sustainable transport, carbon emissions and eco travel. With these topics set to grow in importance, cycling holidays should continue to see a rise in loyal followers," commented Richard Cope, Senior Travel Consultant at MINTEL.
He added: "An increased interest in health and fitness and this year's Tour de France will also help keep the nation pedalling."
Despite being a niche market, demand for cycling holidays could reach new heights. Although 16% of adults (8 million) have already been on some kind of cycling holiday, as many as 12% have not been on one, but would like to do so in the future. This suggests that (6 million) Brits are on track to become first-time cycling holidaymakers.
"Although fly and flop still dominates the mass market, many well-travelled and well-off consumers are growing bored with sun worship and are seeking more active experiences," continued Cope.
"The growth of independent travel is creating a new breed of holidaymaker, who is resourceful, adventurous and hungry for a taste of authenticity away from the crowds. Cycling is a great way to explore the hidden secrets of a region, enjoy intimate contact with local culture and an opportunity for travellers to feel good about benefiting local economies," he adds.
Among 15- to 24-year-olds, over one in five (22%) has not been on a cycling holiday, but would like to do so in the future, the highest of any age group. With these youngsters taking such a strong interest in cycling holidays, clearly nothing can put the brakes on the potential growth of this market.
"Whilst Britons cycle less than many other Europeans, we take more frequent holidays and cycling breaks have enormous potential. These do not have to be the preserve of cycling clubs and the Tour de Franceemulating hardcore. Cycling holidays will also appeal to families, sightseers, and those simply seeking relaxation and escape from the crowds," concluded Cope.
