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Canterbury delivers downstairs
Canterbury’s range of underwear products is being heralded by men the length and breadth of the UK as the greatest invention of all time.
If there is one area of the body that men need to keep sweat free, bacteria free and ready for action it is the area that comes into contact with underwear – and thanks to the same revolutionary material that Canterbury uses for its range of BaseLayer products for professional athletes, that is now a reality.
Developed using performance fabrics used at this year’s Rugby World Cup, rather than the more traditional cotton, Canterbury’s range of underwear products for men offer consumers three key benefits – keeping that all important area warm or cool and supported. The underwear range incorporates an anti-bacterial layer as well as a moisture transport system which enables the 'wicking' of sweat away from the skin to the outer surface of the fabric and away from the body.
The majority of underwear products for men come in a single standard version, the Canterbury product range however is split into three with bespoke products designed for a variety of situations. The ‘Ball Control’ range is aimed purely at the sports market with support being the key design feature, whilst ‘Coolers’ and ‘Warmers’ are designed to help guys keep cool or warm respectively. All three products also incorporate elements of design that maximise dryness, freshness and comfort.
