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Berghaus builds for growth in Germany, Austria and Scandinavia
Berghaus has signed new sales and distribution agreements for Germany, Austria and Scandinavia, as part of the brand’s strategy to grow its business across Europe.
In Germany and Austria, Brand Connection has been appointed as sales agent for the Berghaus range of clothing, footwear and equipment, while Selected Brands is now the brand’s exclusive distributor in Scandinavia.
Richard Cotter, Berghaus brand president, comments: “Brand Connection and Selected Brands have excellent track records of delivering sustained success in their respective markets. I am delighted that we have agreed partnerships with both organisations and am confident that they can help us take Berghaus to another level and move closer to being one of the top five global outdoor brands.”
2007 has been a busy year for Berghaus, with other recent developments including the opening of its first stand-alone retail store in the UK, entering the Japanese market for the first time, and taking on a new licensee in Korea, E-Land Ltd.
