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Merrell's jungle challenge
Ever fancied an exciting adventure through the jungle, but weren’t sure where to start? Merrell has the answer in the form of their exciting new race event The Merrell Jungle Adventure. Taking place from 22nd to the 29th February 2008, this unique challenge is set in the deepest jungles of Borneo where 12 teams of four will be challenged both physically and mentally as they compete in one of the most toughest and exhilarating outdoor experiences of their lives.
The Merrell Jungle Adventure will see teams competing against each other in a gruelling but exciting test to determine the survival of the fittest. Swimming across lakes, cycling through bush land, white water rafting, relay kayaking and daily multi kilometre runs are just some of the physical tasks set during throughout the race. The challenge is five days long, with each night spent living and surviving in the heart of the exotic jungle.
This Merrell exclusive event is the brainchild of John Lunt, events organiser of the Human Race, an event company whom Merrell has sponsored and supported at various capacities through their triathlon series’.
Richard Codgbrook, Marketing Manager of Merrell Europe is very excited about this Merrell exclusive event.
“Our brand strategy for 2008 sees a continuation of the ‘The Merrell Journey’, and this time the journey goes global by targeting Merrell consumers and inviting them with to take part in this unique adventure. Our brand ethos is to encourage people to be active in the outdoors, and this challenging event does that in abundance. We have had great success with the Human Race Triathlon series and the Merrell Mudman, and now the Merrell Jungle Adventure raises the bar by being set in such an exotic location and incorporating survival skills, giving Merrell that extra edge as a credible outdoor brand.”
Log onto www.humanrace.co.uk for more details on how to enter or pass the address on to interested customers.
