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First Mueller Sports Injury Centre opens
Bourne Sports in Stoke on Trent has become the first authorised Mueller Sports Injury Centre. The shop now contains a designated Mueller space, large enough to carry supports and braces as well as tapes, strapping and hot/cold packs across the Elastic, Neoprene and Hg80 ranges. The display area is supported with a colour television showing Mueller product presentations.
Greg Soffe of 1000 Mile Sportswear, UK distributor of Mueller, said: “The impact of the display area is such that Bourne has already reported increased interest in the brand as well as an all important increase in sales. We plan to roll the concept out in strategic locations nationwide.”
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