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Great outdoors. That’s ispo
Outdoor is synonymous with year-round sports – and lifestyle – and what better time to be involved in the outdoor market than now, when embracing the environment is a key global issue. This growing sector has a natural home at ispo, taking place in Munich’s prestigious, highly accessible and green-friendly exhibition centre – what’s more the vibrant city offers a host of outdoor activities itself, all within easy reach.
It’s a new look at ispo Winter 08 that’s all about an expanded Outdoor Ispo community and direct access to all that’s happening. All four Outdoor halls can now be reached directly via the dedicated East Entrance where the Outdoor Lounge provides the perfect place to refuel, work and catch up on emails or with friends in a relaxed atmosphere. Access to hall B6 is via a small bridge on the right side of the East Entrance and a specially designed, canopied outdoor bridge in the atrium connects halls A5 and B5.
At Winter ispo 08 outdoor segments cover no less than four halls and as soon as you arrive at the East Entrance, you will be immersed in an atmospheric outdoor sports environment, setting the theme before you enter Hall A6. This is the location of, among others, the Scandinavian Village (Scandinavian Outdoor Group), as well as activity stages for the snow ice & rock summit, Boulder Cup, and Fashion Shows. You will also find the designated areas for the 50+ target group (Best Ager), young and upcoming entrepreneurs (Greenhouse), and technical innovations (Wearable Technologies).
The following hall, A5, is the hall for footwear and hardware manufacturers and the “Backcountry Village”. A specially designed and canopied Outdoor Bridge in the atrium connects halls A5 and B5 and the tent display is also located there.
Hall B5 is a cross-over hall with exhibitors from the alpine sports, backcountry, Nordic and touring segments. Due to its proximity to Ski spo (beginning in hall B4) this hall represents a connection between classic Outdoor and alpine and Nordic ski sports.
Hall B6 hosts a number of large outdoor textile companies whose innovations and product developments provide the foundation for the high-tech apparel displayed throughout the outshow. Across a small bridge you return to the East entrance.
An insider’s guide to Outdoor ispo
SGB – Sports and Outdoor has managed to get you an exclusive preview of some of the highlights, hotspots and headline acts awaiting you in the Outdoor halls at Winter ispo.
HALL A6
Greenhouse: Industry newcomers at a glance
In a specially designed area young, innovative outdoor companies have the opportunity to debut.
Scandinavian Village
The Scandinavian Outdoor Group (SOG) is a cooperation between leading Scandinavian outdoor companies to increase export and improve the image of its members as suppliers of quality products and services.
Nike ACG
The Considered Snow Jacket is Nike’s way of applying its environmentally conscious “Considered Philosophy” for the first time to the ski and snowboard segment. Considered products already make up 90% of the footwear line, in particular the hybrid footwear concept “Soaker” as the front runner of the collection. All Considered products are recyclable.
Columbia
When celebrating a 70th birthday, go for it in true style – with gold, glamour and pure luxury…the attention grabbing Bling- Bling Jacket .
Craft
Building on its extremely successful bike, running and cross-country lines, the Swedish brand now introduces edgy, race-driven ski apparel.
HALL A5
Backcountry Village
Meindl are one to watch with the improved version of the first waterproof and breathable overshoe - Garmisch GTX and Garmisch Lady GTX are high-shaft leather shoes with PU galoshes including Gore-Tex laminate.
Trespass
Inspired by freestyle, with high performance lines, eyecatching style and the new “TMT” collection (Trespass Membrane Technology) uses the proprietary Tres-tex membrane – a breathable, wind- and waterproof membrane with a durable upper layer and taped seams.
Sympatex
Here’s a prototype guaranteed to create a sensation: the first completely recyclable outdoor jacket. The upper, made of already recycled polyester, as well as the membrane and all accessories, such as zippers are recyclable and reusable. The Sympatex membrane made such construction possible as it does not contain any toxins or pollutants, and can be recycled completely and without residue.
GRANGERS to make rebranding impact at ispo
Proofing and aftercare experts Granger's has a completely new look for the brand and its products at ispo (B5 / 505). The re-branding combines a strong, visually striking identity with a coordinated approach designed to set the brand apart at retail. "Everything we're doing is designed to simplify choice at the point of sale," says Brand Director Don Gladstone. "We've worked hard to develop the new identity, packaging and POS in conjunction with our key retail partners and the feedback is consistently very positive". _The new visual treatment also directly relates to the brand's core value of environmental responsibility, says Gladstone. "The key message behind the re-branding is sustainability. Independent tests continue to confirm that Granger's products work better for longer. Extending the life of your outdoor gear means you don't need to replace it so soon, thus reducing consumption of the earth's resources."
HALL B5/B6
Gore-Tex
The “Teddy Bear” Windstopper Technical Fleece has a real feelgood factor with its plush look and opens new fashion design options for apparel manufacturers.
Polartec
More than 15 years ago, Polartec and Patagonia produced the first ever recyclable fleece category, the PCR Synchilla jacket made of old plastic bottles. Instead of the original 1%, today recyclable/sustainable materials make up 10% of the product palette and eco-engineering is no longer an expensive service for the environment. The eco-engineering collection only features products containing at least 50% of recyclable components.
Hall B6
Jack Wolfskin
The 3-in-1 jacket segment includes a special focus on the 14th Peak waterproof and breathable alpine jacket for men and women with its breathable and almost windproof soft shell liner jacket made of Waffle Softshell with Nano-Tex, which can also be worn by itself. An Urban Outdoor product line with a number of technical products suitable for every day use completes the range.
Berghaus
The new “Extreme” collection was developed in close cooperation with top athletes from the Berghaus team to fulfil specific activity requiquirements. The new models for climbing, for example, feature a special cut, a new helmet-compatible hat, well thought-out ventilation options, and plenty of protection against nasty weather.
Helly Hansen
Is expanding its women’s selection with the seasonal series “Mountain Diva”, developed by women for women. Aviation is the design inspiration for the new Women Survival Suit, a trendy one-piece which includes the technology- and safety-oriented Helly Hansen categories Survival and Work.
Merrell
From “Modern Outdoor” to “Athletic Outdoor” – Merrell’s new fall/winter 2008/09 collection discards old terms and re-evaluates the direction of its products.
The North Face
Next winter, the “On-Sight” jacket, available in a men’s and women’s version, will protect summit adventurers against everything the weather gods can think up.
