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brasher launches online trading agreement
Leading outdoor performance footwear manufacturer brasher has officially launched an Online Retail Agreement with its customers. The groundbreaking agreement outlines criteria such as brand positioning, online representation and website standards.
brasher is the first footwear manufacturer to agree such a policy with outdoor retailers, a move that has been very much welcomed throughout the outdoor trade. The agreement will ensure the preservation and development of the brasher brand, associating its product with high quality, innovation, comfort and performance.
The company fully recognises the powerful part the Internet continues to play as a crucial communication tool for both the brand and its customers. It is not only an excellent source of information but also a vital sales tool.
Steve Fowler, Sales Director at brasher commented: “Our forward-thinking Online Retail Agreement sets a precedent in the UK outdoor trade. It will ensure our established brand is consistently associated with premium quality and innovation, and brasher consumers will continue to receive the best levels of service.
He added: “Recognising the time famine that many consumers currently experience and so the potential of this sales opportunity, brasher is looking to work closely with responsible online retailers that will treat the brand with respect and meet the needs of these consumers.”
