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Editor's Choice
Carnation Powerstep
A simple, off-the-shelf solution for runners with basic over-pronation problems, the Carnation Powerstep is available from many Lloyds Pharmacy stores in the UK.
Pronation is when the foot rolls inward, and I know from personal experience this can have a knock-on effect and cause all sorts of niggles and injuries in the knees.
If custom orthotics are out of a runner's price range, an RRP of £23 is usually not out of the question; most specialist running shops are able to explain to a runner what pronation is, and even better, help a runner get an idea of whether or not they do it. So if your store offers this service, why not take it one step further and offer a simple potential solution to this surprisingly common problem? Up to 90 per cent of the UK population is believed to pronate, which makes it a very large potential market across all sports and interests.
The Powerstep is notable for its plentiful cushioning; it's a very pleasant ride, like slipping on a new pair of trainers. There's really no downside to this insole that we can see, so why not contact Carnation on 0121 544 7117 or visit www.carnationfootcare.co.uk to find out more.
