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BERU Factor 001 'ultimate training tool'
Motorsport engineering specialists BERU f1systems has previewed a prototype of its latest innovation, the Factor 001. The Factor 001 is set to be the ultimate training tool combining innovative design and advanced electronics to record and analyse biometric data.
The prototype was displayed at the BRDC awards luncheon in London where BERU f1systems was sponsoring the Graham Hill Trophy, an award won by Formula One driver Lewis Hamilton. The award, sponsored by motorsport engineering specialists BERU f1systems is given to the British driver with the most meritorious performance in a single seater in the 2007 racing season. In conjunction with the trophy, BERU f1systems will also be providing, as a gift, one of its stunning Factor 001 bicycles to Lewis.
"BERU f1systems is proud to sponsor the award and is delighted that Lewis Hamilton is the recipient," says BERU f1systems' managing director John Bailey. "It is also very applicable that our first bicycle will be going to a sportsman succeeding at the highest level. The data the bicycle can generate will help such athletes to truly understand and enhance their training."
Further details of the Factor 001 are set to be announced nearer the launch in early 2008. Customers wishing to register interest can visit the company's website www.factor001.com
