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Aqua Sphere enjoys UK growth; invests in merchandising units
Aqua Sphere UK ended 2007 in its strongest position yet, announcing a 50 per cent year-on-year sales increase and healthy organic growth. Since the brand entered the UK in 2003, high quality accounts have been strategically acquired and each year the brand has expanded its innovative product range, most recently adding performance swimwear to its goggle and mask essentials to give the UK retailer a comprehensive resource of swim and triathlon products.
With innovation paramount, all Aqua Sphere products are created to deliver optimum user comfort and performance. Now operating its largest ever field sales network with a team of 12 experienced professionals covering the UK and Ireland, in 2008 the brand will service over 1500 accounts and is fully committed to supporting the independent sports retailer's restricted swim space as well as the multi-national. The team will be enhanced this year by professional merchandisers to support with visual display and supplement Aqua Sphere's drive to lead the way in innovative aquatic products.
To further support sell-through in 2008, the brand has invested in a comprehensive series of merchandising units - from compact cylinder countertop displays to larger freestanding 6' floor units inclusive of waterfall hangers for swimwear - fully meeting the swim kit display needs of all sizes of accounts. With different units available free of charge dependent on size of order, entry to the scheme starts with orders of only £100 (retail), making these versatile displays extremely attainable and accessible to all sizes of account. Larger shops are also being supported with comprehensive shop-in-shop slat wall to effectively showcase goggles, swimwear and the full range of Aqua Sphere accessories.
For further information on how to capitalise on the swim and tri' markets call 01254 278873. http://www.aquasphereswim.com/
