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Merrell pushes Passport for 2008
Lifestyle brand Merrell have launched the latest innovation in a quest to inspire the outdoor athlete in everyone.
The Merrell Journey begins with the launch of a new UK-based website, and the chance to register for a free Merrell Passport to 2008.
The Merrell Passport guides its owner through the year, inspiring, advising and planning the best outdoor events of 2008. From the Merrell MudMan, to an audience with Simon Yates and the Glastonbury festival, the Merrell Passport will open up a wealth of opportunities to get outdoors and get active.
There are chances to win amazing prizes, suggestions for activities to get involved in, advise on how to take part, what to wear and even how to get there.
Direct your customers to www.merrell.co.uk and they can join the Merrell Journey in 08.
