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Vaughan opens Skins UK Cricket campaign
Skins has signed up England Test captain Michael Vaughan to make its compression and therapeutic sportswear as popular with cricketers in the UK as it is with their Australian counterparts.
Vaughan has followed in the footsteps of Australian Test players Brett Lee, Andrew Symonds and Michael Hussey by agreeing a strategic association with Skins.
The association will involve Vaughan undertaking various promotional activities for the Australian company, the first of which will be to conduct a coaching masterclass at Lord's for three winners of a consumer-orientated competition.
The promotion, Skins Sporting Chance, will run in more than 100 sports shops in the UK and Northern Ireland until April 30 and is being supported by extensive in-store publicity material.
Vaughan, who is currently on tour with England in New Zealand, began wearing Skins six months ago and has become a devotee of the gear.
He said: "There are a number of products like this around but I've found Skins to be the best and most effective.
"Wearing them during training this winter has helped me improve my fitness and ensure I'm in peak condition for the series against New Zealand and the English season.
"I also experienced the benefits of Skins when England toured Sri Lanka before Christmas.
"There is more to the game now than batting, bowling, fielding and captaincy. The ability to remain at peak fitness throughout a five-day Test match is crucial.
"It's essential a hard day in the field or at the crease doesn't take it's toll on the body, which is where Skins come in."
Vaughan's partnership with Skins is scheduled to last for three years and the association with such a high-profile figure confirms the company's status as the UK's market leader in the compression and therapeutic sportswear product category.
It also endorses the company's determination to convince the thousands of professional and amateur cricketers in the UK that Skins can help them raise their game.
David Ling, Skins General manager for the UK and Europe, said: "Our products are proving very popular with rugby union clubs, footballers and a whole host of sports people.
"We've agreed strategic partnerships with leading clubs such as Bath Rugby, Wasps and Saracens for example.
"And there's no reason why English cricketers should not follow suit, especially as their Australian counterparts swear by the gear.
"So who better to help us than Michael Vaughan? We're delighted to have him on board."
