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ispo summer canceled - new shows unveiled
The summer ispo has been canceled and replaced with two new offerings for 2008, with a view to a new show with a different angle in 2009. Manfred Wutzlhofer, Chief Executive Officer of Messe München, said: "We are paying special attention to the growth segment of sportstyle in this. Consequently, we are planning a platform for sports-inspired lifestyle in 2009."
The new shows for 2008 are 'Running' and 'Sports Source Europe'; Wutzholfer explained: "We as Messe München work closely with the sporting goods and sportstyle industries to detect developments at an early stage and consider them in our offers.
"The industry has confirmed to us in numerous discussions with exhibitors and retailers that the need for platforms in the summer remains substantial. As we have done for more than 35 years, we are also considering the new developments in the market now and will provide customized offers for the respective segments in the industry. In agreement with the purchasing associations Intersport and Sport 2000 as well as the industry associations World Federation of the Sporting Goods Industry (WFSGI), German Association of the Sporting Goods Industry (BSI) and Association of German Sporting Goods Retailers (VDS), we consequently decided to suspend ispo summer with its very wide range of offers until further notice. But there will still be summer platforms of Messe München for the sporting goods industry. With the Running Order Show and Sports Source Europe, we are already providing concepts in the summer 2008, which are customized to meet the specific requirements of these segments."
The Running Order Show is in the Munich Order Center from June 29 to July 1, 2008. "With that, we are providing the sole B2B platform worldwide for the running segment, which is the driving force of sporting goods retail sales with approx. 20 percent of sales," explained Tobias Gröber, Head of ispo Group. The Running Order Show is divided into the areas of shoes, clothing, accessories, triathlon, Nordic Walking, nutrition, running analysis methods and materials management. Meanwhile, Sports Source Europe will bring suppliers and exhibitors in Europe together; the show takes place parallel to the Running Order Show on the same dates. It is a professional and independent platform in Europe for the growing sourcing segment in addition to the Sports Source Asia, which started successfully in 2007. "At our trade fairs, an increasing number of exhibitors and wholesalers with their own brands have spoken to us about an independent sourcing platform in Europe. It is a lot more efficient for them than visiting individual sourcing markets," Tobias Gröber explained. "Because sporting goods are becoming increasingly more fashionable and more oriented to lifestyle, they are increasingly subject to shortterm trends. In addition to Asia as the leading production region for sporting goods, sourcing markets at the doorstep of Europe such as North Africa and Eastern Europe and especially Turkey and Portugal are becoming increasingly more important."
