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ispo 2008
Partnership with UK show confirmed
Ispo has formed a partnership with The Metro Ski & Snowboard Show, which takes place annually in London and is the largest consumer event of its kind. The 2007 show saw an ever increasing number of visitors - but it is an exhibitor attendance comprising more than 200 companies from all aspects of the ski and snowboarding world that forms the basis of the communications partnership.
Exhibitors at The Metro Ski & Snowboard show are both retail and brand focussed and the show itself attracts many of the UK industry's key players who see it as an excellent networking forum. In fact, the show is much regarded as the "kick off" to the winter season. The partnership has already seen The Metro Ski & Snowboard Show (and its associated publication) exclusively exhibiting for the first time at ispo.
This autumn, ispo will host its UK wintersports industry networking event in association with Metro Ski & Snowboard Show in London, providing an ideal get together for trade exhibitors and other wintersports industry guests who will be able to get first hand news of ispo winter 09.
"Forming a partnership between ISPO the largest Winter Sports Trade Show in the world and The Metro Ski & Snowboard Show the largest consumer Winter Sports Show makes perfect sense. I look forward to both businesses enjoying continued success as a result of the newly formed synergy," said Damian Norman, Show Manager, Metro Ski & Snowboard Show.
Allied praises show awareness programme
Allied Partners were recent additions to the ispo Retail Development Programme, created to increase retailer awareness of and interaction with the internationally renowned ispo b2b shows. Following on from their participation in the ispo UK Retail Tour at the end of 2007, Allied Partners took their first group of members to ispo winter 08 in Munich where their visit was hosted by the show organisers. Fast track entry, show tours and assistance, free use of an International Business Area and participation in various events were amongst the benefits enjoyed by the group, who were also given ispocard membership.
"Following our communications partnership with ispo, we sent a group of nine members to ispo Winter 2008 as it was clear we were not getting as much as we could from the show. Having been to many previous shows I am now aware how important the service offered by ispo is - we were well informed about the show and its many features and therefore able to take in new ideas and opportunities," commented Adrian Pointer, Simply Sports, Allied Partners.
Incorporating trend spotting and a focus on new brands into a their busy buying schedule, the group impressed the organisers with their progressive approach to the show in order to maximise potential opportunities. Independent retailers covering specialist markets ranging from core team sports through to winter sports were among the group.
