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QPR delighted with Lotto deal
Queens Park Rangers FC has announced a deal with Lotto Sport Italia which makes the Italian sportswear company the Championship team's official kit supplier.
The deal could be worth as much as £20million over five seasons, depending on the success of QPR as the club embarks on its mission to achieve Premiership football. This represents the most lucrative sponsorship deal in the club's history.
Lotto Sport Italia will be providing new home and away kits and training wear for the First Team through to the Centre of Excellence, as well as developing additional lines of stylish and fashionable QPR branded clothing and shoes.
The contract also includes a substantial annual investment for the duration of the contract into QPR's "Football In The Community" Scheme, which will assist the department's continued efforts to improve the standard of life for people within the local area.
Andrea Tomat, President of Lotto Sport Italia, said: "We cannot wait to start this new alliance with a team that we feel very close to Lotto. This is an important partnership which will enhance the brand awareness of Lotto not only in the UK but also at international level, thanks to the worldwide media coverage of English football and in particular of Queens Park Rangers and the club's new owners.
"This partnership with QPR will also see both parties develop mutually-beneficial commercial ideas along with new product lines - also for leisure wear - inspired by the team with an unmistakeable Italian touch."
The new kit design for next season will be revealed at a later date.
