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adidas and Samsung Launch Revolutionary Training System
March 2008 - Two of the world's leading brands, adidas and Samsung, have announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach.
miCoach is a real-time training system designed to motivate, inspire and enable athletes at all levels to reach their training goals, whatever they may be. The advanced interactive training system collects and turns personal data into individual training plans based on one's fitness level and specific goals. This unique partnership combines the expertise of Samsung in mobile technology and communications with adidas' leadership in innovation for sport.
The miCoach system contains five key components which combined provide personalised audible feedback; the miCoach Samsung phone, a heart rate monitor, a stride sensor chip to fit all adidas running footwear, compatible adidas apparel and the miCoach website to create tailored training programmes.
miCoach is available throughout Europe in adidas and Samsung stores as well as select retail partners from April 2008.
