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uhlsport announces UK sales partnership
uhlsport, the German owned trans-national football brand, has announced a customer sales and service partnership with McDavid, the world's leading manufacturer of protective athletic wear. The terms of the partnership, which has immediate effect, sees the specialist performance brands share a UK sales structure, and the establishment of a new uhlsport administrative head office in Bampton, Oxon. Uhlsport's presence in the UK is being directed by Paul Sherratt who assumes the title of Country Manager for both uhlsport and McDavid.
Thomas Keppler, Managing Director of uhlsport GmbH, commented: "uhlsport products are marketed in over 100 countries throughout the world using a variety of business models and organisational structures. Our experience has demonstrated that working alongside a like minded, non-competitive brand is one of the most successful approaches to territory specific marketing and I am confident that the synergy with McDavid will be highly beneficial to both the uhlsport brand and our UK customer base."
Heralding the partnership, Paul Sherratt said: "uhlsport is recognised as being a quality, performance-led brand which provides the trade with a total football package. I believe that it represents a perfect choice for specialist football retailers."
Sherratt heads-up an experienced sales and marketing team comprising Dan Hume (Midlands, North and Scotland), Mike Morgan (South West and Wales) and Spencer Collard (South East). Customer service will be handled from the new UK head office with deliveries undertaken from uhlsport's central distribution centre.
